Unhustled strategy & systems for soul-led coaches, healers & feminine leaders
Softness means trusting that rest & pleasure fuel your creativity & impact. Softness means creating systems that allow you to switch off from your business. Softness means allowing your realness to draw in your dreamy dream clients. Softness means leaning into support when & where you need it.
Ready to leave a good dent in the world (without overriding yourself in the process)?
Plot twist: softness is a business strategy
If we haven't met yet, I'm Molly
Soft ops doula. Systems strategist. Business fairy godmother with zero tolerance for burnout disguised as productivity.
Let’s be real:
Your business is working… but it’s also working you.
The backend’s a bit of a patchwork.
Your systems are built on vibes.
And the invisible load is getting heavier by the day.
This is where we rebuild from the inside out.
I map your offers, your operations, your actual bandwidth — all through a lens that considers your Human Design, your nervous system, and the fact that you’re a real-life human being.
No fluff / formulas / or pretending that Asana is your love language.
On a practical level, I build calm, human-first systems for:
→ content
→ delivery
→ onboarding
→ automation
→ launches
→ and all the “how TF does this actually run?” stuff
But really… I’m here to help you feel held.
To help your business breathe again.
To reconnect the backend chaos to the brilliant AF woman at the centre of it all (hint: you).
Because this is what I know to be true:
A business that supports your life will always outperform one that drains it.
The backend is sacred — it’s where ease is built.
And the best strategy is the one that works for you.
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Sound good?
I'M A 1/3 EMOTIONAL MANIFESTOR IN HUMAN DESIGN ✺ MOTHER TO 2 ✺ CYCLICAL LIVING ADVOCATE ✺ JACK-OF-ALL-TRADES ✺ FIRST GEN BOUNDARY SETTER ✺ OCEAN LOVER ✺ MULTI-PASSIONATE HUMAN
"Since working with Molly I have felt so held and supported in my business. She has helped implement strategies and funnels, a blog, content plans, and has supported me to take my visions to new levels by offering not just tech support but emotional support, too. Molly's dedication to her role as a VA/OBM and her commitment to her clients really shows and it feels so good to be able to work with someone I can fully trust and hand over the reins. Would 100% recommend working with Molly if you want to feel like someone genuinely cares as much as you do about your business and delivers over and above what you expect."
Fiona McCoss -- Women's Mentor & Tranformational Embodiment Facilitator
Just so we're speaking the same language:
Systems = how your business runs behind the scenes
The tools, tech, workflows + rhythms behind the scenes that keep things moving. They’re how your clients are held, your tasks flow and your ideas become income.
Strategy = the decisions that drive the business
What you offer, how you deliver it, where your energy goes.
(not a 12-step funnel or a recycled blueprint... but a plan that truly fits your capacity, your goals + your vibe. Smart, focused and rooted in you.)
What systems & strategy can actually look like in your business...
→ Launch logistics without the last-min panic
→ Automations that actually make sense (+ save you hours)
→ Strategic mapping that fits you as a real-life human being
→ Email flows, content repurposing + marketing touchpoints that connect the dots and carry the vibe
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→ Operations that flow behind the scenes so you can genuinely rest (without panic-DMing yourself at 3am)
→ Backend systems that are calm, clear + client-ready
→ SOPs + project rhythms that reflect your energy
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Spoiler alert: the missing piece is systems that honour the human at the centre (not more hustle)
Unhustled Ops™ Clinic
​​A nervous-system-friendly business intervention for women who are brilliant AF at what they do - but bottlenecked behind-the-scenes.
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I see you: building brilliance on a system that doesn't fit anymore.
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The Unhustled Ops™ Clinic is where we get to the root of the backend chaos, reconnect the dots and rebuild your operations around you.
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This is intimate, strategic, embodied support that gets under the surface and genuinely shifts something.
So that decisions get easier, delivery gets smoother and space opens up. This is what you've been waiting for, babes.
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OPENING IN JUNE 2025
Business Support Retainer
​Consistent, tailored support on a monthly basis, so you can focus on the Big Picture while I handle the details. Whether it’s managing projects, content repurposing & scheduling, or creating seamless systems, I’ve got your back.
Here’s how it works:
1. Together we’ll work out exactly where you need support
2. You hand the tasks over to me
3. I complete the tasks
4. You lean into your very own slice of spaciousness. Magic.
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Long-term support is by invite or waitlist only. If you’re dreaming of having me in your corner on the regs, get your name on the waitlist and I’ll be in touch if a spot opens up.
I believe that:
Strategy can be self-led.
Systems can be feminine.
Structure can serve softness.
And you don’t need to hustle to have an impact.
Get in touch
Fancy a chat?
Fill out the form below or drop me an email at molly@eightyeightco.com to book a free connection call and see if we're a good fit
On the blog
Perfectionists & Procrastinators, assemble:
Come & Co:Work with me and my work wife (Leanne @ The Soulful Assistant) for FREE!
Since starting in the Spring of 2023, our lil co:working community has grown & grown, and now we have an incredible bunch of like-minded humans who join us each week to connect, body-double and get-shit-done.
​The Co:Work Club Zoom Room will be open 9:30am - 12:30pm (UK Time) on the first Thursday of each month.
It's a drop-in session, and you are welcome to stay for as long or as little as you like.
This is a space for community and accountability, show up exactly as you are for some deep work and let us cheer you on.
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Camera optional
PJs welcome​​