Flodesk Review 2025: A Systems Strategist’s Honest Breakdown of What’s New, What’s Changed & Whether it’s Worth it
- Molly Martin
- 3 days ago
- 6 min read
Most of the founders I work with start their businesses from a place of passion, purpose, or lived experience… not a deep desire to spend their days knee-deep in the tech.
So when email marketing feels confusing or clunky, it quickly becomes ‘the thing they’ll get to later’.
I’ve spent the last 5 years inside the backends of 50+ women-led businesses, and believe me when I say I’ve seen it all: the sprawling funnels, the abandoned freebies, the ‘I haven’t emailed my list in nine months because opening my platform gives me hives’ (zero judgements, FYI).
And after all of that, there’s one platform I recommend more than anything else:
Flodesk.
This is my honest, systems-strategist breakdown of Flodesk in 2025: what’s new, what’s changed, and whether it’s still worth it for creators, coaches, facilitators, and online business owners building sustainable, soft-structured operations.
(Disclosure: I’m a proud Flodesk Partner. If you choose to use my link or code, I receive a commission, but this review is 100% my real-world experience)
What is Flodesk, really?
Flodesk is an email marketing and digital checkout platform designed for creators and small businesses that value beauty, simplicity, and sustainability in their backend operations.
It’s known for:
its stunning drag-and-drop email builder
powerful and intuitive workflows
clean, lightweight user experience
forms + segments that don’t take a lifetime to configure
checkouts for selling digital products
At its core, Flodesk is laser-focused on one thing: best-in-class email marketing. It doesn’t try to be everything for everyone, and that’s exactly why it works so well.
While most competitors lean into complexity, Flodesk leans into clarity, without sacrificing capability.
It feels like someone finally built a platform for people who want to run their business well (without needing a 15 step automation tree to send one welcome email).
What’s New in Flodesk in 2025 (Features, Pricing & Checkouts)
Flodesk has had one of its biggest glow-ups ever. Here’s what actually matters (skip the jargon):
01: Flodesk's 3 new pricing tiers
This is a huge shift and actually a great one, because it creates more flexibility based on exactly where your business is at.
Lite: $19 per month (for up to 1000 subscribers)
Unlimited emails
Forms & landing pages
Designer templates
Segmentation
Email analytics
1 seat
1 workflow (limited time bonus feature)
Perfect for: beginners, new creators, lead magnets, dipping your toes into email marketing
Pro: $25 per month (for up to 1000 subscribers)
Everything in Lite, plus:
Unlimited workflows
Advanced analytics & reporting
Brand customisation
2 seats
1 checkout (limited time bonus feature)
Perfect for: coaches, service providers, retreat leaders, list building, anyone who sells the occasional product or workshop
Everything: $49 per month (for up to 1000 subscribers)
Everything in Pro, plus:
Unlimited integrated checkouts
Sales pages & funnels
Subscriptions & payment plans
Abandoned cart automations
3 seats
Perfect for: multi-offer ecosystems, evergreen products, scaling creators
All plans start at 0 - 1000 subscribers (based on active subs), billed annually.
02: Checkouts are now genuinely powerful
Checkouts give you literally everything you need to launch and grow your business now, and it’s all in one place.
You can:
sell digital products
sell workshops
sell retreats + day passes
create upsells
add multiple price points
deliver instant access via workflows
For many of my clients, this replaces whatever checkout / cart platform they are currently using and keeps everything under one roof, meaning sales pages to seamless payments and delivery without having to connect multiple platforms.
03: New integrations
This is my favourite upgrade because it mirrors how the businesses I support actually operate.
You now get seamless integrations with:
Canva: drop in designs instantly
ThriveCart: the dream team for funnels
ManyChat: great for Instagram keyword automations
Interact: seamlessly segment your subscribers based on their quiz result
This means your platform can grow with you instead of boxing you in.
04: Better analytics & deliverability
This matters more than people think. 2025 email marketing = knowing what’s actually working, not guessing.
Flodesk’s analytics help you understand:
what your audience opens
what they click
when they engage
what converts
What a lot of people don’t realise is that Flodesk’s design is built to perform. Their patented layout technology means you can create image-rich, on-brand emails without hurting deliverability. You can use rich visuals, on-brand layouts, and image-forward design without triggering inbox penalties. In other words: your emails don’t just look beautiful… they actually land in inboxes AND convert. And that’s what turns email into revenue.
Why I Use Flodesk for Myself (and 100% of my clients)
I’m an operations strategist who specialises in intuitive, creative, cyclical businesses. My entire Unhustled Ops™ philosophy revolves around this idea:
Business should feel lighter as it grows, not heavier.
Flodesk is one of the few tools that truly supports that.
Here’s why:
01: Simplicity = sustainability
Consistency matters more than complexity in email marketing. Every time I’ve seen a client stop emailing their list, 9 times out of 10 it’s been because:
their platform felt too overwhelming
they didn’t know where to start
their builder made them want to throw their laptop out the window
the tech was too much
Flodesk completely removes that noise. Within literal minutes, you can:
write an email
make it beautiful
segment your audience
and send with confidence
The platform genuinely invites you to show up more, which builds momentum and capacity for you to finally feel consistent with your email marketing strategy.
02: It’s designed for creatives and embodied founders
So many of my clients – facilitators, coaches, creatives, retreat leaders – NEED to feel something when they create content.
If the backend feels sterile or corporate or clunky, the creativity dries up.
Flodesk’s visual builder is:
intuitive
design-led
non-intimidating
actually fun
It lets your brand be and it lets your emails feel like you. And when your emails feel good to create, they usually land better with your people too.
03: It reduces tech fatigue
I work with a lot of neurospicy founders. I am one. Our tolerance for tech friction = LOW.
Flodesk is decision-light, meaning you’re not faced with 500 options before you even write your subject line.
This is a total game-changer for:
consistency
creativity
capacity
avoiding burnout
It’s the difference between ‘I’ll send my newsletter next week…’ and actually sending it now.
04: Workflows are powerful, not complicated
You can build:
welcome sequences
nurture funnels
sales funnels
retreat onboarding
evergreen tripwires
post-purchase automations
…without needing a degree in systems engineering.
In my work with clients (from retreat onboarding, to lead magnets, to multi-offer setups), Flodesk’s workflows have replaced needing to juggle multi-platform tech integrations.
Everything just works.
05: Checkouts simplify entire ecosystems
This is a massive benefit for my clients. Before Flodesk Checkouts, you’d need:
a sales page builder
a checkout tool
a delivery system
an automation platform
an upsell platform
Flodesk combines all of that in one place, which means:
fewer subscriptions (= fewer overheads!)
fewer moving parts
fewer tech issues
fewer things to fix at midnight during a launch
For businesses like wellness practitioners, workshop creators, retreat leaders, multi-passionate coaches… This is a genuinely game-changing shift.
Real Use Cases (How my clients actually use Flodesk)
The Retreat Leader
Uses Flodesk for:
newsletters
retreat waitlists
onboarding flows
lead magnet delivery
gentle nurture sequences
It feels aligned with the heart of her brand: playful, warm, and embodied.
The Feminine Leadership Mentor
We use Flodesk to:
deliver free masterclasses
run 7 day event sequences
send replays
build funnels from her free quiz results
create waitlist nurture sequences
nurture her community
Her emails feel like extensions of the room she holds: soft, powerful, devotional.
The Multi-Offer Creator
This client’s ecosystem is huge, from instant-shift offers to private podcasts.
Flodesk is the central nervous system of it all:
workflows
nurture sequences
ThriveCart integrations
audio access delivery
low-ticket funnels
It keeps everything surprisingly clean.
Me (Molly)
Flodesk powers:
my email list
my monthly newsletter (The Alignment Experiment)
my lead magnets to grow my list
ongoing nurture sequences
It lets me build slowly, softly, sustainably, in a way that doesn’t overwhelm my nervous system and allows me to act on my creative urges.
What Flodesk Doesn’t Do (and who it’s not for)
Honesty time. Flodesk is not for you if:
you need extremely complex tagging and automations
you run enterprise-level funnels
you need 20 different conditional branches inside every workflow
you want deep A/B testing on every element
If you’re a high-volume funnel hacker or a corporate e-commerce brand, other platforms may be a better fit.
But if you’re a coach, creative, facilitator, healer, small business owner, retreat leader, online educator or, intuitive entrepreneur, Flodesk likely meets (and exceeds) 99% of your real needs, with a fraction of the friction.
So… Is Flodesk worth it in 2025?
For me? Yes.
For my clients? Almost always, yes.
If you want:
simplicity
beauty
ease
powerful workflows
checkouts that genuinely work
a platform that inspires your creativity
a sustainable backend that grows with your business
...Then Flodesk is absolutely worth it.
It’s the only email platform I consistently recommend for intuitive, creative, ambitious entrepreneurs who want their backend to feel as good as their brand.
Try Flodesk With 25% Off Your First Year
If your current email platform feels heavy, confusing, or overwhelming… trust that.
Try Flodesk, play with it, feel into it, and notice if your nervous system relaxes.
Use my code MOLLYMARTIN for 25% off your first year.
If it feels lighter than what you’re using now, then that’s your sign.
Comments